OpenAI takes steps to boost AI-generated content transparency

OpenAI is joining the Coalition for Content Provenance and Authenticity (C2PA) steering committee and will integrate the open standard's metadata into its generative AI models to increase transparency around generated content.

The C2PA standard allows digital content to be certified with metadata proving its origins, whether created entirely by AI, edited using AI tools, or captured traditionally. OpenAI has already started adding C2PA metadata to images from its latest DALL-E 3...

8 May 2024 | Applications

Chuck Ros, SoftServe: Delivering transformative AI solutions responsibly

As the world embraces the transformative potential of AI, SoftServe is at the forefront of developing cutting-edge AI solutions while prioritising responsible deployment.

Ahead of AI & Big Data Expo North America – where the company will showcase its expertise – Chuck Ros, Industry Success Director at SoftServe, provided valuable insights into the company's AI initiatives, the challenges faced, and its future strategy for leveraging this powerful...

3 May 2024 | Applications

Kamal Ahluwalia, Ikigai Labs: How to take your business to the next level with generative AI

AI News caught up with president of Ikigai Labs, Kamal Ahluwalia, to discuss all things gen AI, including top tips on how to adopt and utilise the tech, and the importance of embedding ethics into AI design.

Could you tell us a little bit about Ikigai Labs and how it can help companies?

Ikigai is helping organisations transform sparse, siloed enterprise data into predictive and actionable insights with a generative AI platform specifically designed for structured,...

17 April 2024 | Applications

Why data quality is critical for marketing in the age of GenAI

A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%).

However, for many consumer brands, the divide between expectations and reality looms large. Marketers envisioning a...

4 April 2024 | Applications

NVIDIA unveils Blackwell architecture to power next GenAI wave 

NVIDIA has announced its next-generation Blackwell GPU architecture, designed to usher in a new era of accelerated computing and enable organisations to build and run real-time generative AI on trillion-parameter large language models.

The Blackwell platform promises up to 25 times lower cost and energy consumption compared to its predecessor: the Hopper architecture. Named after pioneering mathematician and statistician David Harold Blackwell, the new GPU architecture introduces...

19 March 2024 | Artificial Intelligence

International Women’s Day: What it takes to innovate in the age of Gen AI 

The theme for this year's International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating...

8 March 2024 | Artificial Intelligence

NCSC: AI to significantly boost cyber threats over next two years

A report published by the UK's National Cyber Security Centre (NCSC) warns that AI will substantially increase cyber threats over the next two years. 

The centre warns of a surge in ransomware attacks in particular; involving hackers deploying malicious software to encrypt a victim's files or entire system and demanding a ransom payment for the decryption key.

The NCSC assessment predicts AI will enhance threat actors' capabilities mainly in carrying out more persuasive...

24 January 2024 | Applications

Dynatrace: Organisations embrace AI, yet face challenges

Research from Dynatrace sheds light on the challenges and risks associated with AI implementation.

The report underscores the need for a composite AI approach. This involves combining various AI types – such as generative, predictive, and causal – along with diverse data sources like observability, security, and business events. This holistic strategy aims to provide precision, context, and meaning to AI outputs, ensuring reliable results.

Key findings:

83%...

12 December 2023 | Applications

AWS and NVIDIA expand partnership to advance generative AI

amazon web services project ceiba nvidia re:invent generative ai artificial intelligence

Amazon Web Services (AWS) and NVIDIA have announced a significant expansion of their strategic collaboration at AWS re:Invent. The collaboration aims to provide customers with state-of-the-art infrastructure, software, and services to fuel generative AI innovations.

The collaboration brings together the strengths of both companies, integrating NVIDIA's latest multi-node systems with next-generation GPUs, CPUs, and AI software, along with AWS technologies such as Nitro System...

29 November 2023 | Amazon

Anthropic upsizes Claude 2.1 to 200K tokens, nearly doubling GPT-4

San Francisco-based AI startup Anthropic has unveiled Claude 2.1, an upgrade to its language model that boasts a 200,000-token context window—vastly outpacing the recently released 120,000-token GPT-4 model from OpenAI.  

The release comes on the heels of an expanded partnership with Google that provides Anthropic access to advanced processing hardware, enabling the substantial expansion of Claude's context-handling...

22 November 2023 | Applications