Nicholas Brackney, Senior Consultant in Product Marketing at Dell, discussed the company’s AI initiatives ahead of AI & Big Data Expo North America.

Dell’s AI strategy is structured around four core principles: AI-In, AI-On, AI-For, and AI-With:

1. “Embedding AI capabilities in our offerings and services drives speed, intelligence, and automation,” Brackney explained. This ensures that AI is a fundamental component of Dell’s offerings.

2. The company also enables customers to run powerful AI workloads on its comprehensive portfolio of solutions, from desktops to data centres, across clouds, and at the edge.

3. AI innovation and tooling are applied for Dell’s business to enhance operations and share best practices with customers.

4. Finally, Dell collaborates with strategic partners within an open AI ecosystem to simplify and enhance the AI experience.

Dell is well-positioned to help customers navigate AI workloads, emphasising choice and adaptability through the various evolutions of emerging technology. Brackney highlighted Dell’s commitment to serving customers from the early stages of AI adoption to achieving AI at scale.

“We’ve always believed in providing choice and have been doing it through the various evolutions of emerging technology, including AI, and understanding the challenges that come with them,” explained Brackney. “We fully leverage our unique operating model to serve customers in the early innings of AI to a future of AI at scale.”

Looking to the future, Dell is particularly excited about the potential of AI PCs.

“We know organisations and their knowledge workers are excited about AI, and they want to fit it into all their workflows,” Brackney said. Dell is focused on integrating AI into software and ensuring it runs efficiently on the right systems, enhancing end-to-end customer journeys in AI.

Ethical concerns in AI deployment are also a priority for Dell. Addressing issues such as deepfakes, transparency, and bias, Brackney emphasised the importance of a shared, secure, and sustainable approach to AI development.

“We believe in a shared, secure, and sustainable approach. By getting the foundations right at their core, we can eliminate some of the greatest risks associated with AI and work to ensure it acts as a force for good,” explains Brackney.

User data privacy in AI-driven products is another critical focus area. Brackney outlined Dell’s strategy of integrating AI with existing security investments without introducing new risks. Dell offers a suite of secure products, comprehensive data protection, advanced cybersecurity features, and global support services to safeguard user data.

On the topic of job displacement due to AI, Brackney underscored that Dell views AI as augmenting human potential rather than replacing it.

“The roles may change but the human element will always be key,” Brackney stated. “At Dell, we encourage our team members to understand, explore, and, where appropriate, use tools based on AI to learn, evolve, and enhance the overall work experience.”

Looking ahead, Brackney envisions a transformative role for AI within Dell and the tech industry. “We see customers in every industry wanting to become leaders in AI because it is critical to their organisation’s innovation, growth, and productivity,” he noted.

Dell aims to support this evolution by providing the necessary architectures, frameworks, and services to assist its customers on this transformative journey.

Dell is a key sponsor of this year’s AI & Big Data Expo. Check out Dell’s keynote presentation ‘From Data Novice to Data Champion – Cultivating Data Literacy Across the Organization’ and swing by Dell’s booth at stand #66 to hear about AI from the company’s experts.

The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post Nicholas Brackney, Dell: How we leverage a four-pillar AI strategy appeared first on AI News.

Ahead of AI & Big Data Expo North America – where the company will showcase its expertise – Chuck Ros, Industry Success Director at SoftServe, provided valuable insights into the company’s AI initiatives, the challenges faced, and its future strategy for leveraging this powerful technology.

Highlighting a recent AI project that exemplifies SoftServe’s innovative approach, Ros discussed the company’s unique solution for a software company in the field service management industry. The vision was to create an easy-to-use, language model-enabled interface that would allow field technicians to access service histories, equipment documentation, and maintenance schedules seamlessly, enhancing productivity and operational efficiency.

“Our AI engineers built a prompt evaluation pipeline that seamlessly considers cost, processing time, semantic similarity, and the likelihood of hallucinations,” Ros explained. “It proved to be an extremely effective architecture that led to improved operational efficiencies for the customer, increased productivity for users in the field, competitive edge for the software company and for their clients, and—perhaps most importantly—a spark for additional innovation.”

While the potential of AI is undeniable, Ros acknowledged the key mistakes businesses often make when deploying AI solutions, emphasising the importance of having a robust data strategy, building adequate data pipelines, and thoroughly testing the models. He also cautioned against rushing to deploy generative AI solutions without properly assessing feasibility and business viability, stating, “We need to pay at least as much attention to whether it should be built as we do to whether it can be built.”

Recognising the critical concern of ethical AI development, Ros stressed the significance of human oversight throughout the entire process. “Managing dynamic data quality, testing and detecting for bias and inaccuracies, ensuring high standards of data privacy, and ethical use of AI systems all require human oversight,” he said. SoftServe’s approach to AI development involves structured engagements that evaluate data and algorithms for suitability, assess potential risks, and implement governance measures to ensure accountability and data traceability.

Looking ahead, Ros envisions AI playing an increasingly vital role in SoftServe’s business strategy, with ongoing refinements to AI-assisted software development lifecycles and the introduction of new tools and processes to boost productivity further. Softserve’s findings suggest that GenAI can accelerate programming productivity by as much as 40 percent.

“I see more models assisting us on a daily basis, helping us write emails and documentation and helping us more and more with the simple, time-consuming mundane tasks we still do,” Ros said. “In the next five years I see ongoing refinement of that view to AI in SDLCs and the regular introduction of new tools, new models, new processes that push that 40 percent productivity hike to 50 percent and 60 percent.”

When asked how SoftServe is leveraging AI for social good, Ros explained the company is delivering solutions ranging from machine learning models to help students discover their passions and aptitudes, enabling personalised learning experiences, to assisting teachers in their daily tasks and making their jobs easier.

“I love this question because one of SoftServe’s key strategic tenets is to power our social purpose and make the world a better place. It’s obviously an ambitious goal, but it’s important to our employees and it’s important to our clients,” explained Ros.

“It’s why we created the Open Eyes Foundation and have collected more than $15 million with the support of the public, our clients, our partners, and of course our employees. We naturally support the Open Eyes Foundation with all manner of technology needs, including AI.”

At the AI & Big Data Expo North America, SoftServe plans to host a keynote presentation titled “Revolutionizing Learning: Unleashing the Power of Generative AI in Education and Beyond,” which will explore the transformative impact of generative AI and large language models in the education sector.

“As we explore the mechanisms through which generative AI leverages data – including training methodologies like fine-tuning and Retrieval Augmented Generation (RAG) – we will pinpoint high-value, low-risk applications that promise to redefine the educational landscape,” said Ros.

“The journey from a nascent idea to a fully operational AI solution is fraught with challenges, including ethical considerations and risks inherent in deploying AI solutions. Through the lens of a success story at Mesquite ISD, where generative AI was leveraged to help students uncover their passions and aptitudes enabling the delivery of personalised learning experiences, this presentation will illustrate the practical benefits and transformative potential of generative AI in education.”

Additionally, the company will participate in panel discussions on topics such as “Getting to Production-Ready – Challenges and Best Practices for Deploying AI” and “Navigating the Data & AI Landscape – Ensuring Safety, Security, and Responsibility in Big Data and AI Systems.” These sessions will provide attendees with valuable insights from SoftServe’s experts on overcoming deployment challenges, ensuring data quality and user acceptance, and mitigating risks associated with AI implementation.

As a key sponsor of the event, SoftServe aims to contribute to the discourse surrounding the responsible and ethical development of AI solutions, while sharing its expertise and vision for leveraging this powerful technology to drive innovation, enhance productivity, and address global challenges. 

“We are, of course, always interested in both sharing and hearing about the diversity of business cases for applications in AI and big data: the concept of the rising tide lifting all boats is definitely relevant in AI and GenAI in particular, and we’re proud to be a part of the AI technology community,” Ros concludes.

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post Chuck Ros, SoftServe: Delivering transformative AI solutions responsibly appeared first on AI News.

In an interview ahead of the AI & Big Data Expo North America, Igor Jablokov, CEO and founder of AI company Pryon, addressed these pressing issues head-on.

Critical ethical challenges in AI

“There’s not one, maybe there’s almost 20 plus of them,” Jablokov stated when asked about the most critical ethical challenges. He outlined a litany of potential pitfalls that must be carefully navigated—from AI hallucinations and emissions of falsehoods, to data privacy violations and intellectual property leaks from training on proprietary information.

Bias and adversarial content seeping into training data is another major worry, according to Jablokov. Security vulnerabilities like embedded agents and prompt injection attacks also rank highly on his list of concerns, as well as the extreme energy consumption and climate impact of large language models.

Pryon’s origins can be traced back to the earliest stirrings of modern AI over two decades ago. Jablokov previously led an advanced AI team at IBM where they designed a primitive version of what would later become Watson. “They didn’t greenlight it. And so, in my frustration, I departed, stood up our last company,” he recounted. That company, also called Pryon at the time, went on to become Amazon’s first AI-related acquisition, birthing what’s now Alexa.

The current incarnation of Pryon has aimed to confront AI’s ethical quandaries through responsible design focused on critical infrastructure and high-stakes use cases. “[We wanted to] create something purposely hardened for more critical infrastructure, essential workers, and more serious pursuits,” Jablokov explained.

A key element is offering enterprises flexibility and control over their data environments. “We give them choices in terms of how they’re consuming their platforms…from multi-tenant public cloud, to private cloud, to on-premises,” Jablokov said. This allows organisations to ring-fence highly sensitive data behind their own firewalls when needed.

Pryon also emphasises explainable AI and verifiable attribution of knowledge sources. “When our platform reveals an answer, you can tap it, and it always goes to the underlying page and highlights exactly where it learned a piece of information from,” Jablokov described. This allows human validation of the knowledge provenance.

In some realms like energy, manufacturing, and healthcare, Pryon has implemented human-in-the-loop oversight before AI-generated guidance goes to frontline workers. Jablokov pointed to one example where “supervisors can double-check the outcomes and essentially give it a badge of approval” before information reaches technicians.

Ensuring responsible AI development

Jablokov strongly advocates for new regulatory frameworks to ensure responsible AI development and deployment. While welcoming the White House’s recent executive order as a start, he expressed concerns about risks around generative AI like hallucinations, static training data, data leakage vulnerabilities, lack of access controls, copyright issues, and more.  

Pryon has been actively involved in these regulatory discussions. “We’re back-channelling to a mess of government agencies,” Jablokov said. “We’re taking an active hand in terms of contributing our perspectives on the regulatory environment as it rolls out…We’re showing up by expressing some of the risks associated with generative AI usage.”

On the potential for an uncontrolled, existential “AI risk” – as has been warned about by some AI leaders – Jablokov struck a relatively sanguine tone about Pryon’s governed approach: “We’ve always worked towards verifiable attribution…extracting out of enterprises’ own content so that they understand where the solutions are coming from, and then they decide whether they make a decision with it or not.”

The CEO firmly distanced Pryon’s mission from the emerging crop of open-ended conversational AI assistants, some of which have raised controversy around hallucinations and lacking ethical constraints.

“We’re not a clown college. Our stuff is designed to go into some of the more serious environments on planet Earth,” Jablokov stated bluntly. “I think none of you would feel comfortable ending up in an emergency room and having the medical practitioners there typing in queries into a ChatGPT, a Bing, a Bard…”

He emphasised the importance of subject matter expertise and emotional intelligence when it comes to high-stakes, real-world decision-making. “You want somebody that has hopefully many years of experience treating things similar to the ailment that you’re currently undergoing. And guess what? You like the fact that there is an emotional quality that they care about getting you better as well.”

At the upcoming AI & Big Data Expo, Pryon will unveil new enterprise use cases showcasing its platform across industries like energy, semiconductors, pharmaceuticals, and government. Jablokov teased that they will also reveal “different ways to consume the Pryon platform” beyond the end-to-end enterprise offering, including potentially lower-level access for developers.

As AI’s domain rapidly expands from narrow applications to more general capabilities, addressing the ethical risks will become only more critical. Pryon’s sustained focus on governance, verifiable knowledge sources, human oversight, and collaboration with regulators could offer a template for more responsible AI development across industries.

You can watch our full interview with Igor Jablokov below:

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post Igor Jablokov, Pryon: Building a responsible AI future appeared first on AI News.

In an interview at the recent AI & Big Data Expo, Streambased founder and CEO Tom Scott outlined the company’s approach to enabling advanced analytics on streaming data. At the foundation of Streambased’s offering is Apache Kafka, an open-source event streaming platform that has been widely adopted by Fortune 500 companies.

“Where [Kafka] falls down is in large-scale analytics,” explained Scott. While Kafka reliably transports high-volume data streams between applications and microservices, conducting complex analytical workloads directly on streaming data has historically been challenging. 

Streambased adds a proprietary acceleration technology layer on top of Kafka that makes the platform suitable for the type of demanding analytics use cases data scientists and other analysts want to perform.

Because these continuously flowing event streams power critical operational systems and core business functions, data quality must already meet high standards in terms of accuracy, timeliness, and structure. By leveraging these existing Kafka data pipelines, Streambased ensures its analytical capabilities have access to up-to-date, clean and well-organised data.

Use cases that showcase the power of Streambased’s approach include fraud detection in financial services. If an anomalous transaction occurs, analysts can quickly query similar or related transactions to investigate – which would be difficult and inefficient to accomplish with a pure streaming architecture. Streambased’s optimization for analytical interactivity enables users to rapidly gather contextual insights without disrupting their workflow.

The convergence of operational and analytical data platforms represents an impactful trend that Streambased calls the “streaming data lake” movement

“I think we are at the period of the streaming data lake movement. And by a streaming data lake, I mean a complete convergence between data systems that we use for analytical purposes and data systems that we use for operational purposes,” explains Scott.

Recent enhancements like infinite data retention in Kafka and native streaming analytics services lay the foundation for this new paradigm. For now, Streambased remains focused on empowering business analysts through frictionless self-service access to granular real-time data, without requiring changes to existing tools and processes.

You can watch our full interview with Tom Scott below:

(Photo by Robert Zunikoff on Unsplash)

See also: AI & Big Data Expo: Unlocking the potential of AI on edge devices

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with Cyber Security & Cloud Expo and Digital Transformation Week.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post AI & Big Data Expo: Maximising value from real-time data streams appeared first on AI News.

The AI & Big Data Expo stood out for its great mixture of speakers, not only targeting people working within data, but making the topics feel completely accessible to somebody like me, who isn’t a data scientist by background. As the CEO of an infrastructure charity, I know our beneficiaries don’t necessarily work closely with data, or hold it at the forefront of their minds, so it was very interesting to see how AI and big data impacts a diverse range of different sectors, and how they employ and deploy different strategies to work with its new challenges. 

I especially enjoyed the talks focused on ethics and governance, which resonate with our beneficiaries and the challenges that they face. What’s interesting is that there seems to be a real drive to ensure that ethics is baked into AI strategies moving forward. It’s very heartening that ethics is being talked about at this early stage – that it isn’t being ignored as it may have been when past technologies developed as quickly.

One talk tackled governance, and how governments are still playing catch up. There seems to be an overarching feeling that AI has to be regulated, but whether the regulation that people want is possible is the next big question. Can it be regulated, and how? Is the EU act going to work well, and is the legislation in the US going to be effective, or will it be watered down? What systems do you use, and therefore what do you endorse? Is this the right thing to do, is this the right way to deploy this sort of power, and what would the fallout be if we did?

As a charity working to serve other charities, safeguarding is a huge area of concern for us, so it’s good to know that the mainstream is also thinking about transparency. AI providers and tools have not yet done enough to flag the potential risks for third sector organisations that, for example, routinely handle sensitive data about vulnerable individuals. This could result in a number of issues for charities using AI for the first time, not least data breaches. We have already seen the misuse of AI to replace services that are still necessarily led by humans – in one example, a chatbot that replaced a manned helpline gave people with eating disorders dangerous dieting advice. Tech leaders and governments must take the lead by demonstrating responsible approaches and creating frameworks around safeguarding and risks. There will always be bad actors in this space, but there seems to be a ‘coalition of the willing’ that wants to ensure AI is continually safe, not just for those with enough resources to create their own safeguarding.

As these debates continue and the technology develops apace, it’s so important that there are spaces in which the third sector can be heard alongside private or statutory organisations. At the AI & Big Data Expo, we were able to showcase our work as a representative voice, and garner enthusiasm in the ‘data for good’ movement. We made some fantastic connections with others, as a result of realising how aligned our overarching missions are. Testament to that was the enthusiasm of our audience, asking our wonderful volunteers Adam and Alvaro tons of questions, and chatting to us in person afterwards. We are thrilled to have been part of these conversations.

Finally, we want to say a big thank you to the organisers for the opportunity to get stuck into a cross-sector event like this. We’re looking forward to the next one!

To find out more about DataKind UK and how you can support our vision of a strong, thriving third sector that embraces data science to become more impactful, visit our website.

The post Ethics, governance and data for good at the AI & Big Data Expo appeared first on AI News.

Zheng first explained how over a decade working in digital marketing and e-commerce sparked her interest more recently in data analytics and artificial intelligence as machine learning has become hugely popular.

At Canon, Zheng’s team focuses on ethically integrating AI into business by first mapping current and potential AI applications across areas like marketing and e-commerce. They then analyse and assess risks to ensure compliance with regulations.

Canon is actively mapping out AI applications and assessing risks, as Grace explained, “to align with regulations such as the EU legislations.”

As founder of Kosh Duo, Zheng also provides coaching to help businesses scale up through the use of AI marketing and data-driven approaches. She coaches professionals on achieving greater recognition and rewards by leveraging AI tools as well.

A key challenge she encounters is misunderstandings around what AI truly means – many conflate it solely with chatbots like ChatGPT rather than appreciating the full breadth of machine learning, neural networks, natural language processing, and more that enable today’s AI.

“There’s a lot of misconceptions, definitely. One of the biggest fears, as I touched on, is the very generic understanding that GPT equals AI,” says Zheng. “[Kosh Duo] provides coaching services to businesses to scale to the next level using AI marketing and data-driven approaches.”

When asked about trends to watch, Zheng emphasised the need for continual learning given how rapidly the field evolves. She expects that 2024 will be an “awakening year” where businesses truly grasp AI’s potential and individuals appreciate the need to evaluate their current skillsets.

The interview highlighted the transformative but often misunderstood power of AI in business and the importance of developing specialised skills to properly harness it. Zheng stressed that with the right ethical foundations and coaching, AI and machine learning can become positive forces to drive growth rather than something to fear.

Watch our full interview with Grace Zheng below:

(Photo by Benjamin Davies on Unsplash)

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with Cyber Security & Cloud Expo and Digital Transformation Week.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post AI & Big Data Expo: Ethical AI integration and future trends appeared first on AI News.

During the discussion, Grande provided insightful perspectives on the current challenges, how Edge Impulse is helping address these struggles, and the tremendous promise of on-device AI.

Key hurdles with edge AI adoption

Grande highlighted three primary pain points companies face when attempting to productise edge machine learning models, including difficulties determining optimal data collection strategies, scarce AI expertise, and cross-disciplinary communication barriers between hardware, firmware, and data science teams.

“A lot of the companies building edge devices are not very familiar with machine learning,” says Grande. “Bringing those two worlds together is the third challenge, really, around having teams communicate with each other and being able to share knowledge and work towards the same goals.”

Strategies for lean and efficient models

When asked how to optimise for edge environments, Grande emphasised first minimising required sensor data.

“We are seeing a lot of companies struggle with the dataset. What data is enough, what data should they collect, what data from which sensors should they collect the data from. And that’s a big struggle,” explains Grande.

Selecting efficient neural network architectures helps, as does compression techniques like quantisation to reduce precision without substantially impacting accuracy. Always balance sensor and hardware constraints against functionality, connectivity needs, and software requirements.

Edge Impulse aims to enable engineers to validate and verify models themselves pre-deployment using common ML evaluation metrics, ensuring reliability while accelerating time-to-value. The end-to-end development platform seamlessly integrates with all major cloud and ML platforms.

Transformative potential of on-device intelligence

Grande highlighted innovative products already leveraging edge intelligence to provide personalised health insights without reliance on the cloud, such as sleep tracking with Oura Ring.

“It’s sold over a billion pieces, and it’s something that everybody can experience and everybody can get a sense of really the power of edge AI,” explains Grande.

Other exciting opportunities exist around preventative industrial maintenance via anomaly detection on production lines.

Ultimately, Grande sees massive potential for on-device AI to greatly enhance utility and usability in daily life. Rather than just raw data, edge devices can interpret sensor inputs to provide actionable suggestions and responsive experiences not previously possible—heralding more useful technology and improved quality of life.

Unlocking the potential of AI on edge devices hinges on overcoming current obstacles inhibiting adoption. Grande and other leading experts provided deep insights at this year’s AI & Big Data Expo on how to break down the barriers and unleash the full possibilities of edge AI.

“I’d love to see a world where the devices that we were dealing with were actually more useful to us,” concludes Grande.

Watch our full interview with Alessandro Grande below:

(Photo by Niranjan _ Photographs on Unsplash)

See also: AI & Big Data Expo: Demystifying AI and seeing past the hype

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with Cyber Security & Cloud Expo and Digital Transformation Week.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post AI & Big Data Expo: Unlocking the potential of AI on edge devices appeared first on AI News.

Craven — with an extensive background in engineering and leadership roles at McKinsey & Company, HSBC, Nokia, among others — shared his experiences as a consultant helping C-level executives navigate the complex landscape of AI adoption. The core message revolved around understanding AI beyond the hype to make informed decisions that align with organisational goals.

Breaking down the AI hype

Craven introduced a systematic approach to demystifying AI, emphasising the need to break down the overarching concept into smaller, manageable components. He outlined key attributes of neural networks, embeddings, and transformers, focusing on large language models as a shared foundation.

• Neural networks — described as probabilistic and adaptable — form the backbone of AI, mimicking human learning processes.
• Embeddings allow computers to navigate between levels of abstraction, somewhat akin to human cognition.
• Transformers — the “attention” mechanism — are the linchpin of the AI revolution, allowing machines to understand context and meaning.

LLMs as search and research engines

Craven assesses if LLMs alone make good search engines. They understand search intent exceptionally well but don’t have access to vast data, give accurate results, or reference sources—all of which are key search requirements.

However, Craven highlighted that large language models (LLMs) are powerful summarising engines for research. He emphasised their ability to summarise data, translate between languages, and serve as research assistants:

Craven went on to caution against relying solely on LLMs for complex tasks—showcasing a study where consultants using language models underperformed in nuanced analysis.

De-hyping AI: Setting realistic expectations

The presentation concluded with practical use cases for organisations, such as documentation tools, high-level decision-making, code review tools, and multimodal decision-makers. Craven advised a thoughtful evaluation of when LLMs are useful, ensuring they align with organisational values and principles.

However, Craven warns against inflated claims about AI’s performance—citing examples where language models enhanced certain tasks but fell short in others. He urged the audience to consider the context and nuances when evaluating AI’s impact, avoiding unwarranted expectations.

Craven offered actionable insights for implementation, urging organisations to capture data for future use, create test cases for specific use cases, and apply a systematic framework to develop a strategy. The emphasis remained on seeing through the hype, saving millions by strategically incorporating AI into existing workflows.

In a world inundated with AI promises, Adam Craven’s pragmatic approach provides a roadmap for organisations to leverage the power of AI while avoiding common pitfalls.

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with Cyber Security & Cloud Expo and Digital Transformation Week.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post AI & Big Data Expo: Demystifying AI and seeing past the hype appeared first on AI News.

The focal point of Smith’s presentation was a strategic experiment conducted by his team to explore the potential of AI in reducing noise and bias inherent in decision-making. Smith began by addressing the common perception of decision-making and the often-overlooked influence of human biases and external factors.

“Let’s recognise that we’re not the best at making decisions, that there are some issues when we make decisions—just as there are some issues when AI makes some decisions,” said Smith.

Smith advocates for combining the strengths of both human and AI decision-makers.

The strategic experiment involved a comprehensive analysis of the human decision-making process, where the team pitted AI against a human team in running a Facebook travel campaign. Smith delved into the intricacies of the human brain’s dual components—the amygdala for intuitive thinking and the prefrontal cortex for reasoning.

Notably, Smith drew attention to the concept of “noise,” a term he differentiated from bias, describing it as the variance in decision-making that introduces inconsistencies. He supported this with examples from various professions, such as judges delivering differing sentences based on external factors.

The challenges within the marketing and advertising space were highlighted, particularly the difficulty of managing a vast number of variables—illustrated by a campaign with a staggering 83 million variations.

“There’s no way that a human can realistically go through 83 million [ad variation] combinations,” said Smith. “AI is better at picking out important signals in large data sets.”

Initially, the results of the strategic experiment showed humans outperforming the AI-optimised campaign, However, the AI campaign quickly pulled away:

While acknowledging AI’s flaws — including bias — Smith advocated for a collaborative approach, envisioning a balance between human intuition and AI assistance. He highlighted the importance of recognising human limitations and leveraging AI to reduce decision-making flaws.

The presentation concluded with key takeaways, encouraging the recognition of human decision-making limitations, leveraging AI to reduce flaws, and finding the right balance between human input and AI assistance.

See also: Ampere Computing: Unlocking a Path to the Sustainable Cloud

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with Cyber Security & Cloud Expo and Digital Transformation Week.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

The post AI & Big Data Expo: AI’s impact on decision-making in marketing appeared first on AI News.

Paul O’Sullivan, Senior Vice President of Solution Engineering (UKI) at Salesforce, sheds light on the complexities of this transformative landscape, urging businesses to tread cautiously while embracing the potential of artificial intelligence.

Unprecedented opportunities

Generative AI has stormed the scene with remarkable speed. ChatGPT, for example, amassed 100 million users in a mere two months.

“If you put that into context, it took 10 years to reach 100 million users on Netflix,” says O’Sullivan.

This rapid adoption signals a seismic shift, promising substantial economic growth. O’Sullivan estimates that generative AI has the potential to contribute a staggering £3.5 trillion ($4.4 trillion) to the global economy.

“Again, if you put that into context, that’s about as much tax as the entire US takes in,” adds O’Sullivan.

One of its key advantages lies in driving automation, with the prospect of automating up to 40 percent of the average workday—leading to significant productivity gains for businesses.

The AI trust gap

However, amid the excitement, there looms a significant challenge: the AI trust gap. 

O’Sullivan acknowledges that despite being a top priority for C-suite executives, over half of customers remain sceptical about the safety and security of AI applications.

Addressing this gap will require a multi-faceted approach including grappling with issues related to data quality and ensuring that AI systems are built on reliable, unbiased, and representative datasets. 

“Companies have struggled with data quality and data hygiene. So that’s a key area of focus,” explains O’Sullivan.

Safeguarding data privacy is also paramount, with stringent measures needed to prevent the misuse of sensitive customer information.

“Both customers and businesses are worried about data privacy—we can’t let large language models store and learn from sensitive customer data,” says O’Sullivan. “Over half of customers and their customers don’t believe AI is safe and secure today.”

Ethical considerations

AI also prompts ethical considerations. Concerns about hallucinations – where AI systems generate inaccurate or misleading information – must be addressed meticulously.

Businesses must confront biases and toxicities embedded in AI algorithms, ensuring fairness and inclusivity. Striking a balance between innovation and ethical responsibility is pivotal to gaining customer trust.

“A trustworthy AI should consistently meet expectations, adhere to commitments, and create a sense of dependability within the organisation,” explains O’Sullivan. “It’s crucial to address the limitations and the potential risks. We’ve got to be open here and lead with integrity.”

As businesses embrace AI, upskilling the workforce will also be imperative.

O’Sullivan advocates for a proactive approach, encouraging employees to master the art of prompt writing. Crafting effective prompts is vital, enabling faster and more accurate interactions with AI systems and enhancing productivity across various tasks.

Moreover, understanding AI lingo is essential to foster open conversations and enable informed decision-making within organisations.

A collaborative future

Crucially, O’Sullivan emphasises a collaborative future where AI serves as a co-pilot rather than a replacement for human expertise.

“AI, for now, lacks cognitive capability like empathy, reasoning, emotional intelligence, and ethics—and these are absolutely critical business skills that humans need to bring to the table,” says O’Sullivan.

This collaboration fosters a sense of trust, as humans act as a check and balance to ensure the responsible use of AI technology.

By addressing the AI trust gap, upskilling the workforce, and fostering a harmonious collaboration between humans and AI, businesses can harness the full potential of generative AI while building trust and confidence among customers.

You can watch our full interview with Paul O’Sullivan below:

Looking to revamp your intelligent automation strategy? Learn more about theIntelligent Automation Event & Conference, to discover the latest insights surrounding unbiased algorithyms, future trends, RPA, Cognitive Automation and more!

The post Paul O’Sullivan, Salesforce: Transforming work in the GenAI era appeared first on AI News.