According to two sources familiar with the matter who spoke to Reuters, OpenAI is scheduled to unveil its AI-powered search tool on Monday. The introduction of this product coincides closely with the timing of Google’s annual I/O conference, which starts on Tuesday and is anticipated to feature several AI-related announcements.

While Google remains a titan in search, it too has been adapting to incorporate AI more deeply into its functionalities. Google began trialling AI-powered search summaries in the US over a year ago and expanded testing to selected, signed-in UK users last month.

The potential entry of OpenAI into the search engine market adds a new layer of competition not only for Google, but also for other entities like Perplexity. This week, Perplexity announced a partnership with SoundHound to enhance voice assistants for IoT devices with its AI-powered search capabilities.

OpenAI, heavily supported by Microsoft, seems to be banking on the intersection of AI and search engine technology to carve out its niche. Microsoft previously integrated OpenAI’s AI capabilities into its Bing search engine and Edge browser in February 2023, making these advanced features available to paid subscribers, along with integration into its Microsoft Office suite.

OpenAI’s forthcoming search product is expected to expand on its existing flagship tool, ChatGPT. Reports from Bloomberg reveal that the new feature will allow users to pose questions to ChatGPT and receive responses that pull information from the web with appropriate citations. This could include references to Wikipedia or various blogs and might even provide illustrative images or diagrams relevant to the queries.

If OpenAI successfully launches this new search product, it could signify a significant shift in how internet searches are conducted—moving away from traditional search models towards more integrated, AI-driven responses that significantly enhance user experience.

(Photo by GR Stocks)

See also: Coalition of news publishers sue Microsoft and OpenAI

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The web giant says the event will provide an update on how Google is “using the power of AI to reimagine how people search for, explore, and interact with information, making it more natural and intuitive than ever before to find what you need.”

OpenAI reportedly set off alarm bells at Google with ChatGPT. At the invite of Google CEO Sundar Pichai, the company’s founders – Larry Page and Sergey Brin – returned for a series of meetings to review Google’s AI product strategy.

In the wake of those meetings, it was allegedly decided that Google will speed up its AI review process so it can deploy solutions more quickly.

Microsoft has invested over $10 billion in OpenAI and has begun integrating the company’s powerful AI models into its products.

In the coming weeks, Microsoft is set to go after Google’s main product – Google Search – by integrating a more powerful version of ChatGPT into Bing. The version that will be integrated into Bing will be powered by GPT-4.

Baidu, the “Google of China,” is expected to reveal its own AI-powered chatbot in March that will be integrated into the company’s search product. The model powering Baidu’s alternative is called ERNIE.

In 2021, Baidu’s researchers posted a paper on ERNIE 3.0 in which they claim the model exceeds human performance on the SuperGLUE natural language benchmark. ERNIE 3.0 set a new top score on SuperGLUE and displaced efforts from Google and Microsoft.

Baidu isn’t a threat to Google’s search business like Microsoft is, but could make Google look like it’s just playing catch up to rivals. To avoid that, Google appears to be fast-tracking its announcements.

Google was initially expected to make its AI announcements during its I/O developer conference in May. However, by that time, rivals like Microsoft and Baidu will have already launched their own alternatives. What’s currently new and exciting will be yawn-inducing come May.

Now it looks like we’ll be seeing at least some of what Google has cooking a lot sooner. Google will be hosting its 40-minute event on YouTube on February 8th at 8:30am ET (1:30pm GMT).

(Image Credit: Google)

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London.

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