According to Reuters, the tech giant is pouring millions into this project to create a model with a staggering two trillion parameters. OpenAI’s GPT-4, for comparison, is estimated to have around one trillion parameters.

This move puts Amazon in direct competition with OpenAI, Meta, Anthropic, Google, and others. The team behind Amazon’s initiative is led by Rohit Prasad, former head of Alexa, who now reports directly to CEO Andy Jassy.

Prasad, as the head scientist of artificial general intelligence (AGI) at Amazon, has unified AI efforts across the company. He brought in researchers from the Alexa AI team and Amazon’s science division to collaborate on training models, aligning Amazon’s resources towards this ambitious goal.

Amazon’s decision to invest in developing homegrown models stems from the belief that having their own LLMs could enhance the attractiveness of their offerings, particularly on Amazon Web Services (AWS).

Enterprises on AWS are constantly seeking top-performing models and Amazon’s move aims to cater to the growing demand for advanced AI technologies.

While Amazon has not provided a specific timeline for the release of the Olympus model, insiders suggest that the company’s focus on training larger AI models underscores its commitment to remaining at the forefront of AI research and development.

Training such massive AI models is a costly endeavour, primarily due to the significant computing power required.

Amazon’s decision to invest heavily in LLMs is part of its broader strategy, as revealed in an earnings call in April. During the call, Amazon executives announced increased investments in LLMs and generative AI while reducing expenditures on retail fulfillment and transportation.

Amazon’s move signals a new chapter in the race for AI supremacy, with major players vying to push the boundaries of the technology.

(Photo by ANIRUDH on Unsplash)

See also: OpenAI introduces GPT-4 Turbo, platform enhancements, and reduced pricing

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The AI-focused conference will feature speakers, workshops, demonstrations, and roundtables.

Amazon has been holding a similar conference simply called MARS (Machine learning, Automation, Robotics, and Space) for the past three years. That event, however, was invite-only.

Jeff Bezos, Founder and CEO of Amazon, said:

“We’re at the beginning of a golden age of AI. Recent advancements have already led to inventions that previously lived in the realm of science fiction—and we’ve only scratched the surface of what’s possible.

AI is an enabling technology that can improve products and services across all industries. We’re excited to create re:MARS, bringing together leaders and builders from diverse areas to share learnings and spark new ideas for future innovation.”

Bezos used his private MARS event to rub elbows with the best in the industry and said its success was based on whether they ‘find something inspiring.’ Re:MARS is likely more aimed towards assuring the public its AI efforts won’t be harmful after recent backlashes.

Re:MARS speakers include Jeff Wilke, CEO Worldwide Consumer at Amazon; Andrew Lo, the Charles E. and Susan T. Harris Professor at the MIT Sloan School of Management and director of the MIT Laboratory for Financial Engineering; Ken Goldberg, William S. Floyd Jr. Distinguished Chair in Engineering, UC Berkeley; Tom Soderstrom, IT Chief Technology and Innovation Officer, NASA Jet Propulsion Laboratory; Kate Darling, Research Specialist at the MIT Media Lab and Affiliate at the Harvard Berkman Center; and many more.

The conference will take place from June 4-7 at the ARIA Resort and Casino in Las Vegas, Nevada. Oh, and astronauts can attend free.

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