Why data quality is critical for marketing in the age of GenAI
A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%).
However, for many consumer brands, the divide between expectations and reality looms large. Marketers envisioning a...
