Turning data into gold: 10 exceptional AI marketing campaign examples

In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a revolutionary force, transforming raw data into marketing gold. This blog delves into the transformative impact of AI in marketing, exploring its diverse applications and showcasing ten exceptional AI marketing campaigns that have set the benchmark for innovation.

The adoption of AI is rapidly gaining momentum, with 35% of businesses currently utilizing AI-powered solutions. This trend...

18 December 2023 | Applications

AI & Big Data Expo: AI’s impact on decision-making in marketing

In a presentation at AI & Big Data Expo Global, Jason Smith, Chief Digital Officer of Publicis Groupe, shared insights into the role of AI in reshaping decision-making processes within the realm of advertising and marketing.

The focal point of Smith's presentation was a strategic experiment conducted by his team to explore the potential of AI in reducing noise and bias inherent in decision-making. Smith began by addressing the common perception of decision-making and the...

1 December 2023 | Applications

Supercharge your AI marketing strategy: Top 7 tools to automate and optimise

In today's fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. The emergence of artificial intelligence (AI) has revolutionised the way businesses approach their marketing efforts and AI technology is now a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalised customer experiences.

How to create a digital marketing strategy with...

5 October 2023 | Applications