OpenAI is joining the Coalition for Content Provenance and Authenticity (C2PA) steering committee and will integrate the open standard's metadata into its generative AI models to increase transparency around generated content.

The C2PA standard allows digital content to be certified with metadata proving its origins, whether created entirely by AI, edited using AI tools, or captured traditionally. OpenAI has already started adding C2PA metadata to images from its latest DALL-E 3...