The rise and fall of AI at the McDonald’s drive-thru
The fast-food industry has been turning to AI for years in the hopes that it might improve efficiency, cut down on labour costs, and, ideally, make customers' lives easier. One of the pioneers was McDonald's, which in 2021 teamed up with IBM to test an AI system for voice ordering at around 100 drive-thru locations throughout the US.
Customers were supposed to be able to drive up, loudly state their orders into the drive-thru microphone, and then have an AI record all of that,...