marketing Archives

Why data quality is critical for marketing in the age of GenAI

A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%).

However, for many consumer brands, the divide between expectations and reality looms large. Marketers envisioning a...

4 April 2024 | Applications

International Women’s Day: What it takes to innovate in the age of Gen AI

The theme for this year's International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating...

8 March 2024 | Artificial Intelligence

Turning data into gold: 10 exceptional AI marketing campaign examples

In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a revolutionary force, transforming raw data into marketing gold. This blog delves into the transformative impact of AI in marketing, exploring its diverse applications and showcasing ten exceptional AI marketing campaigns that have set the benchmark for innovation.

The adoption of AI is rapidly gaining momentum, with 35% of businesses currently utilizing AI-powered solutions. This trend...

18 December 2023 | Applications

AI & Big Data Expo: AI’s impact on decision-making in marketing

In a presentation at AI & Big Data Expo Global, Jason Smith, Chief Digital Officer of Publicis Groupe, shared insights into the role of AI in reshaping decision-making processes within the realm of advertising and marketing.

The focal point of Smith's presentation was a strategic experiment conducted by his team to explore the potential of AI in reducing noise and bias inherent in decision-making. Smith began by addressing the common perception of decision-making and the...

1 December 2023 | Applications

Supercharge your AI marketing strategy: Top 7 tools to automate and optimise

In today's fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. The emergence of artificial intelligence (AI) has revolutionised the way businesses approach their marketing efforts and AI technology is now a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalised customer experiences.

How to create a digital marketing strategy with...

5 October 2023 | Applications

VisitDenmark brings iconic tourist attractions to life in AI-produced campaign

A new activation campaign from tourism organization VisitDenmark wants to put the land of “hygge” on the map as the antidote to bucket list tourism.

Using artificial intelligence, Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life with a simple message: Don’t come see me - visit Denmark instead. Other than its cheeky approach, the campaign stands out by being completely written by artificial intelligence.

“Imagine that you are...

7 March 2023 | Artificial Intelligence

Informatica launches AI tool for marketers

Informatica, an enterprise cloud data management specialist, has launched the industry's only free cloud data loading, integration and ETL/ELT service - Informatica Cloud Data Integration-Free and PayGo.

The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes. For example, it provides operations teams with a fast, free, and frictionless way to load, integrate and...

1 March 2023 | Artificial Intelligence

How custom algorithms will shape the future of media buying

The digital advertising industry ingests and processes millions of data signals per second, generating immense volumes of data. While the industry is hyper-focused on the cookie deprecation, the third-party cookie is actually only one marketing input, there are many other data signals, both on and offline, available to optimise media buying.

Algorithms based on artificial-intelligence (AI) can be tailored to brands’ unique goals, allowing marketers to find pockets of performance...