The theme for this year's International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating...