Supercharge your AI marketing strategy: Top 7 tools to automate and optimise

In today's fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. The emergence of artificial intelligence (AI) has revolutionised the way businesses approach their marketing efforts and AI technology is now a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalised customer experiences.

How to create a digital marketing strategy with...

5 October 2023 | Applications

Straight from AI & Big Data Expo: Generating business value with AI

If you ask ten different data practitioners to define AI, you’ll get ten different answers. In its simplest form, AI is software that recognizes and reacts to complex patterns—but the way in which businesses derive value from those patterns can vary drastically. 

In recent years, we’ve seen a number of incredible AI applications in healthcare, manufacturing, finance, and beyond. So, why is it that up to 92% of AI projects still fail to yield business...

15 November 2022 | Artificial Intelligence

The EU’s AI rules will likely take over a year to be agreed

Rules governing the use of artificial intelligence across the EU will likely take over a year to be agreed upon.

Last year, the European Commission drafted AI laws. While the US and China are set to dominate AI development with their vast resources, economic might, and light-touch regulation, European rivals – including the UK and EU members – believe they can lead in ethical standards.

In the draft of the EU regulations, companies that are found guilty of AI misuse...

17 February 2022 | Applications