OpenAI takes steps to boost AI-generated content transparency

OpenAI is joining the Coalition for Content Provenance and Authenticity (C2PA) steering committee and will integrate the open standard's metadata into its generative AI models to increase transparency around generated content.

The C2PA standard allows digital content to be certified with metadata proving its origins, whether created entirely by AI, edited using AI tools, or captured traditionally. OpenAI has already started adding C2PA metadata to images from its latest DALL-E 3...

8 May 2024 | Applications

Why data quality is critical for marketing in the age of GenAI

A recent survey reveals that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. Seventy per cent are already using GenAI and 19 per cent are testing it. And the main areas they’re exploring are personalisation (67%), content creation (49%) and market segmentation (41%).

However, for many consumer brands, the divide between expectations and reality looms large. Marketers envisioning a...

4 April 2024 | Applications

NVIDIA unveils Blackwell architecture to power next GenAI wave 

NVIDIA has announced its next-generation Blackwell GPU architecture, designed to usher in a new era of accelerated computing and enable organisations to build and run real-time generative AI on trillion-parameter large language models.

The Blackwell platform promises up to 25 times lower cost and energy consumption compared to its predecessor: the Hopper architecture. Named after pioneering mathematician and statistician David Harold Blackwell, the new GPU architecture introduces...

19 March 2024 | Artificial Intelligence

International Women’s Day: What it takes to innovate in the age of Gen AI 

The theme for this year's International Women’s day, Count Her In: Invest in Women. Accelerate Progress establishes a poignant tone for fostering authentic change. It perfectly mirrors the dynamic landscape of today’s data-driven environment where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating...

8 March 2024 | Artificial Intelligence

Dynatrace: Organisations embrace AI, yet face challenges

Research from Dynatrace sheds light on the challenges and risks associated with AI implementation.

The report underscores the need for a composite AI approach. This involves combining various AI types – such as generative, predictive, and causal – along with diverse data sources like observability, security, and business events. This holistic strategy aims to provide precision, context, and meaning to AI outputs, ensuring reliable results.

Key findings:

83%...

12 December 2023 | Applications

Anthropic upsizes Claude 2.1 to 200K tokens, nearly doubling GPT-4

San Francisco-based AI startup Anthropic has unveiled Claude 2.1, an upgrade to its language model that boasts a 200,000-token context window—vastly outpacing the recently released 120,000-token GPT-4 model from OpenAI.  

The release comes on the heels of an expanded partnership with Google that provides Anthropic access to advanced processing hardware, enabling the substantial expansion of Claude's context-handling...

22 November 2023 | Applications

Paul O’Sullivan, Salesforce: Transforming work in the GenAI era

In the wake of the generative AI (GenAI) revolution, UK businesses find themselves at a crossroads between unprecedented opportunities and inherent challenges.

Paul O'Sullivan, Senior Vice President of Solution Engineering (UKI) at Salesforce, sheds light on the complexities of this transformative landscape, urging businesses to tread cautiously while embracing the potential of artificial intelligence.

Unprecedented opportunities

Generative AI has stormed the...

21 November 2023 | Applications

Umbar Shakir, Gate One: Unlocking the power of generative AI ethically

Ahead of this year’s AI & Big Data Expo Global, Umbar Shakir, Partner and AI Lead at Gate One, shared her insights into the diverse landscape of generative AI (GenAI) and its impact on businesses.

From addressing the spectrum of use cases to navigating digital transformation, Shakir shed light on the challenges, ethical considerations, and the promising future of this groundbreaking technology.

Wide spectrum of use cases

Shakir highlighted the wide array of...

17 November 2023 | Artificial Intelligence

Amdocs, NVIDIA and Microsoft Azure build custom LLMs for telcos

Amdocs has partnered with NVIDIA and Microsoft Azure to build custom Large Language Models (LLMs) for the $1.7 trillion global telecoms industry.

Leveraging the power of NVIDIA's AI foundry service on Microsoft Azure, Amdocs aims to meet the escalating demand for data processing and analysis in the telecoms sector.

The telecoms industry processes hundreds of petabytes of data daily. With the anticipation of global data transactions surpassing 180 zettabytes by 2025,...

16 November 2023 | Artificial Intelligence

Enterprises struggle to address generative AI’s security implications

In a recent study, cloud-native network detection and response firm ExtraHop unveiled a concerning trend: enterprises are struggling with the security implications of employee generative AI use.

Their new research report, The Generative AI Tipping Point, sheds light on the challenges faced by organisations as generative AI technology becomes more prevalent in the workplace.

The report delves into how organisations are dealing with the use of generative AI tools,...

18 October 2023 | Artificial Intelligence